Table of Contents
Programmatic Job Platforms Reviewed in This Guide
Which programmatic job advertising platform is best suited for your needs? To find out, check out the following breakdown of what we believe are the best job advertising platform options today.
Want to Boost Your Job Board Revenue?
List of Programmatic Job Platforms
Key features:
- PPA pricing model
- Large network of job boards and sites
- Excellent analytics and tools to help with decision-making
- Real-time bidding
- Machine learning and AI-based platform
Appcast is a popular programmatic ad distribution platform and perhaps the best-known option. It offers data-driven solutions that enable companies to optimize their recruitment marketing strategies and ad distribution.
While they offer Appcast Exchange directly to employers, they also offer Appcast Clickcast, a SaaS product designed for employers, employment advertising organizations, job boards, and similar organizations. It enables easy distribution to hundreds of job boards using CPC or CPA. The company’s product is perhaps the best option on the market because of how effectively it works. With 17.6 billion job ad clicks and over 2000 customers, it is definitely the largest option out there.
Key features:
- Customized pricing based on needs and use
- Excellent AI-enhanced recruitment marketing tools
- Lots of tools to optimize methods
Joveo is a great option for recruitment marketing agencies, staffing agencies, direct employers, and outsourcing companies looking for a reliable programmatic job advertising platform. It is loaded with tools that make it possible to enhance the talent-sourcing process. It also does a great job of creating engagement, which can help to build trust with applicants.
Joveo promises 25% or more savings in job advertising for every application with 33% or more better-fitting candidates. A customized, centralized media buying tool, it’s certainly designed for those who want a hands-off, efficient solution.
Key features:
- Easy-to-use job ad distribution tools
- Automation marketing campaigns that are run end-to-end efficiently
- Excellent speed and clarity of getting campaigns set up
Aimwel is a noted and respected advertising technology company that automates marketing campaigns from start to finish. It uses automation to enhance the speed of marketing efforts while also providing ample analytics to allow for better decision-making.
The suite of specialized services offered by Aimwell allows for multi-channel campaign management that’s tailored to the needs of the user. It allows for job site traffic from job boards, social media, and display advertising. It’s data-driven insights help to ensure a smooth process for setting up and maximizing efficiency for campaigns. It offers customized pricing (though you’ll have to speak to an agent to get pricing details).
Key features:
- Performance-based pricing
- Reporting and analytics for better decision-making
- Real-time targeting solutions
- Access to some of the best job board sites
JobAdX is a dynamic job advertising network that lets employers connect to some of the best job sites and optimizes ad performance in doing so. It does a good job overall of improving job visibility for users and offers a real-time bidding platform. That platform, which is called Smarter Programmatic, is perhaps one of the most recognized in terms of reliability. It allows for location, title, and various other factors to be considered in creating job ad campaigns and optimization of budgets.
Its target offer is designed to get more ads placed in front of target clients at a lower cost. At the same time, its platform – though self-serve – is powered by AI and designed to be very efficient and easy to use. It has centralized reporting that also makes it easy to update information in a moment.
Key features:
- Excellent option for efficient job advertising
- Solutions for job advertising and distribution platforms, as well as recruitment marketing services
- Global reach across numerous platforms
- Tools are easy to use and some of the most efficient for those who want a fast way to maximize budget
VONQ isn’t a new company, having been around for more than 15 years. However, its technology is some of the best for increasing job site traffic. It is a noted data-driven company with easy-to-use technology for job board advertising. The company states it offers 5,000 job posting channels to enable very targeted results. That includes the big job boards and some of the more specialized ones.
Job ad campaigns are customized, and performance metrics are always available to allow for tweaking and updating. It also incorporates automation to speed up the process. Dynamic, data-driven programmatic advertising, with applicant tracking systems and robust other tools, makes VONQ a reliable option for many business models.
Key features:
- Real-time solutions
- CPA and only pay for job seekers within specific criteria
- Budget solutions that fit needs
- Good analytics tools for overall success
JobG8 is a very comprehensive service with options for most sectors of the market. It aims to provide high-quality job seeker traffic and applicants using advanced programmatic bidding systems. This ensures that buyers are investing wisely in the applicants they want and need.
With custom-designed technology, this is one of the easiest tools to use when you want quality traffic without the fuss. For job boards this type of job board marketing is streamlined and efficient.
Programmatic Job Platforms Selection Guide
What is a Programmatic Job Advertising Platform?
A programmatic job ad platform uses algorithms to automate the purchasing and placement of job ads. It allows for very specific targeting of audiences based on the criteria desired, such as the job title, budget, or location. It then optimizes the ad placement. This is done in real-time so that it can reach the ideal candidates at the perfect time.
How Does a Programmatic Job Platform Work?
A programmatic job platform allows job boards to import an XML feed or use an API of their clients’ job listings into the platform. It is then possible for the job board to set up a budget, specifically the cost per click (CPC) or cost per application (CPA) targets they desire prior to launching the campaign.
A job board can efficiently distribute job listings and attract traffic to their clients’ job openings utilizing these tools.
Programmatic job advertising is a very different way of promoting job listings. It has transformed the way the recruitment industry works by providing an automated and optimized method of job ad distribution. It enables the use of highly detailed algorithms and real-time bidding models to allow employers to reach the candidates they desire (selected very carefully) at the right time and within their budget. Much like paying for ads placed on a search engine, this method enables a fast and easy way to advertise listings at a price point that makes sense for your specific needs.
Programmatic is used with other performance-based pricing models, including CPC and CPA, as well as pay-per-click (PPC) and cost-per-hire (CPH). They can also be used separately.
Features to Look for in a Programmatic Job Platform
With so many options available for job ad advertising, it is critical that you consider several platforms to determine which is most likely to fit your needs. Here are some of the factors we believe are critical to look for in a programmatic job advertising software platform.
Customization Options
One of the most important factors to consider is how versatile the tool is or how customizable it is to your specific needs. For job board marketing, you really need to be able to tailor every ad to the target audience that is very specific to your job search. That means more than just the location; it is based on job title and other factors. You may also want a service that can offer highly customizable marketing campaign features that address your needs.
Integration Ease
Whether an XML feed or another solution, it has to easily integrate into your current processes. There is typically no need to have to pay for something to be customize designed or to have to adjust the tools your job board is using now. Be selective in who you choose to work with instead.
User Experience
Ultimately, you need job site traffic, but the path to getting there should not be overwhelming or burdensome. Some of the best programmatic job advertising platforms are super easy to use and do not have a high learning curve (which is more than you can say for some of the other ad platforms out there.)
Targeting Capabilities
Another key feature to look for in job board advertising solutions is targeting capabilities. Where and how can the tool work to really zero in on the solutions you need? For example, many products can offer targeting based on:
- Location
- Job title
- Geo-targeting for regional aspects
- Key skills
Support and Pricing
One of the more complicated components of selecting any recruitment advertising technology is having a way to obtain pricing information upfront. The key here is that your costs will change based on what you need and want from the platform.
However, the second component here is just as important. If you are going to have to call to discuss the options available to you for pricing, you want to know that the platform is easy to navigate, support is readily available, and that it is easy enough to get answers to all of your questions.
Common Questions about Programmatic Job Platforms
What types of programmatic advertising exist?
When it comes to finding the right job ad network, you have a few options to consider. Some of the most common types of programmatic advertising include real-time bidding, preferred deals, private marketplaces, cross-device targeting, retargeting, and automated targeting.
What does programmatic hiring mean?
The term programmatic hiring refers to the process of using recruitment advertising technology to get your job ad campaigns in front of the right people.
What are the key factors to consider when choosing a programmatic advertising platform?
Core features that impact most users include the cost, the transparency of the methods used, the quality of the content, the data analytics and reporting suite available, and the overall interface. Choosing a solution that makes user data accessible, technology that maintains any compliance requirements, and ample technical support can all be critical factors to consider when choosing a programmatic advertising platform.
Are You Operating a Job Board?
JobCopilot isn’t a programmatic job advertising platform; instead, we are a job search automation platform. With JobCopilot, we help job boards integrate with us to monetize their job-seeker audience and generate additional reviews. Learn more about JobCopilot.com here.